We create careers
MGC — Model-Generated Content — is the content arm of MGM Models. Same talents, same standard, built for the platforms brands actually live on.
About MGM Models
Founded in 2007 by Marco Sinervo, the MGM Models Group has grown to become Europe's leading model agency and talent powerhouse. Today MGM represents more than 1500 models and talents and works with over 3500 international clients across fashion, beauty, advertising and lifestyle.
From discovering new faces to building international careers, MGM has been shaping talent for almost two decades. International stars such as Kate Upton and Chrissy Teigen started their careers with MGM.
With a strong international network, an instinct for new talent and a clear vision for the future of the industry, MGM stands for professional management, talent development and long-term careers.
Real models. Real creators. Real content.
We are part of MGM Models — Europe's leading model agency
Why MGC
Brands no longer need one perfect image — they need a stream of content that works on Reels, TikTok and Stories, and still carries a premium signature. That is exactly the gap MGC closes: professional models who are also creators, managed by an agency that has been building careers since 2007.
Every creator on this site is represented by MGM. Selection, contracting, usage rights and delivery run through one desk.